Campaign Objective:
Creates awareness about the importance of Finance Management especially to the youths to encourage them to pick up the habit of savings and good management of their personal finances.
Campaign Details (What did we do?):
Prudential had their own Facebook page as the landing page for this campaign. To promote engagement and talkability on their facebook page, Nuffnang engaged premium bloggers of influence to write an article about their financial experiences through different scenarios e.g shopping, buying car and starting investment. These articles were posted up on the Facebook Notes to reach out to a wider range of target audiences.
To encourage their own blog readers to know more about how Prudential can help with their Finances Management, the selected premium bloggers wrote a short mention on their blog to direct traffic to Prudential’s Facebook page.
Awareness and buzz created on the platform of: Blogs and Facebook!
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