Resorts World Genting
Campaign Objective:
To make Resorts World Genting (RWG) a holiday destination for all ages. Leverage on Social Media tools and influencers to create awareness about the “To-dos” in RWG.
Campaign Details (What did we do?):
RWG graciously invited three premium bloggers of influence from Nuffnang to head up to Genting with a partner to experience RWG in a different light. The bloggers enjoyed themselves tremendously and wrote a review each on their trip, describing the exciting entertainments RWG had in store for them.
Nuffnang placed display banners were placed on targeted blogs of the client’s desire demographics and blog categories e.g Lifestyle & Travel Blogs for campaign sustenance over a period of time. The banners were directed to RWG’s official website where interested blog readers could book their travel itinerary directly.
Awareness and buzz created on the platform of: Blogs!
Loreal – Youth Code Boosting Essence
Campaign Objective:
Create awareness and encourage usage of Loreal's new product: Youth Code Boosting Essence. The product is a first for Loreal as they did not have any similar products before this.
Campaign Details (What did we do?):
It was an integrated campaign with the objective of reaching out to users of various Social Media platforms. Not only was awareness achieved, their target audience was engaged to find out more and even allowed to trial the products to witness the effectiveness for themselves.
Nuffnang placed display banners on female and beauty related blogs to promote awareness and engaged three premium bloggers to share their review of the product. To encourage engagement and reach out to a larger audience, product sampling was done, which attracted an overwhelming number of almost 700 entries in just 3 days!
Churp churp helped create chatter and awareness on the Twitter and Facebook platforms to drive traffic to Loreal's Facebook page for interested females to learn more about the product and their current promotion details.
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and more!
SMRT – Circle Line Makan Session
Campaign Objective:
Create awareness and promote usage of the newly opened SMRT Circle Line. They have taken the approach of engaging social media influencers and their followers through introducing eateries near Circle Line stations, since we Singaporeans love food!
Campaign Details (What did we do?):
Premium bloggers of influence were selected to host monthly Makan Sessions with their readers, where they had to register their interest on a microsite Nuffnang created. Nuffnang helped plan and manage the monthly sessions that lasted over six months. For every session, we receive at least 200 interested applications!
Through Nuffnang, display banners were placed throughout our network of blogs to create awareness on the sign ups. Selected premium bloggers blogged and tweeted about this to ask their readers to join them in this exclusive get-together. In addition, an official blogpost and eDM was sent to Nuffnang‘s database of bloggers to boost the reach of the campaign.
At the end of every session, all the participants got to know their favourite bloggers better and at the same time were more familiar with the Circle Line stations. Most were surprised to find out how convenient the stations are to the great restaurants they thought were inaccessible!
Campaign Microsite: http://sg/smrt-makan-session/
Awareness and buzz created on the platform of: Blogs and Twitter!
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