Brands InnerShine
Campaign Objective:
BRANDS is pushing for awareness for their new product under the InnerShine range: The InnerShine Berry Essence with Grapeseed Extract! This was done through the angle of highlighting the benefits of consuming health related drinks or supplements for beauty!
Campaign Details (What did we do?):
On behalf of the brand, Nuffnang engaged three influential beauty/lifestyle bloggers to review the product on their blogs. This helped create awareness and drew attention to the health benefits from consuming the product to drive sales. On top of that, the awareness was spread on Twitter through the long tail of twitterers as well as selected premium network of influencers via Churp Churp.
Through this awareness and engagement program, huge traffic was driven to the BRANDS InnerShine Facebook page. More than 2,000 clicks were registered just from the tweets and blogposts alone and the numbers are still increasing up till today!
The huge number of interested individuals are potential followers of the Facebook page which allows a long-term engagement for the brand on their Facebook page even after the campaign ends.
Awareness and buzz created on the platform of: Blogs and Twitter!
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Mastercard Christmas Promotion
Campaign Objective:
To establish awareness for Mastercard's year-end Christmas promotion with all international shopping websites!
Campaign Details (What did we do?):
In this campaign, Mastercard was promoting their end of year tie-up with international shopping websites! For every USD$500 spent using your Mastercard, you stand a chance to win a $50 shopping voucher. There were only 1600 to give away! Best part of the campaign was that after all this wonderful shopping, Mastercard emphasized on Christmas being the Season of Giving. Therefore, for each transaction, there were proceeds given to Singapore Children's Society to help kids in need get a decent education.
Churp churp helped to create awareness by doing various model of social postings on Twitter, Facebook and other various social media platforms along with driving traffic to learn more about this promotion and its details.
Nuffnang engaged 5 of our premium bloggers from various blog channels to do a sponsored post on their blog for this campaign to establish a stronger presence of education to the public and establish volume of content among blogs. We tapped on to Parenting, Lifestyle and Fashion Channels to hit the main bulk of online shoppers amongst blog readers!
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and more!
Kaplan – Double Degree at Murdoch University
Campaign Objective:
To establish awareness about the Double Major Degrees which Murdoch University has to offer via Kaplan. The partnership between Kaplan and Murdoch university brings to Singapore a wide variety of Double Degree programs including those that were never offered in any other local university such as Sports, Security, and Environment related courses.
Campaign Details (What did we do?):
Kaplan did their own "DO THE DOUBLE Flash Mob" around various location in Singapore. Various media was used to viralise this video. This campaign reached out to Kaplan's target audiences via various Social Media platforms.
Nuffnang placed display banners on blogs targeted at 19 years old and above to promote the Double Major Degree that Kaplan Murdoch has to offered. A blogging contest was activated to generate interest in their programs as well as to viralise the flash mob video. The total number of submission for the blogging contest is considered one of the highest number of entries with more than 120 blog submissions!
Several engagement and awareness model of social postings were done via Churp churp to create awareness and hype on the platform of Twitter, Facebook and more!
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and more!
The Kaplan "DO THE DOUBLE Flash Mob"
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