Campaign Objective:
Ponds is a beauty solution product of Unilever. This campaign was launched with the sole objective of educating women of this age that it is vital to understand that beautiful skin is always important to a woman.
With the help of Nuffnang, they commissioned 12 influential beauty/lifestyle bloggers to be their brand’s online beauty ambassadors by placing a “Page Peel Back” badge on the top right hand corner of their blog. Upon “peeling” back the badge, users will be instantly directed to the campaign microsite for more campaign/product information.
The bloggers were also invited to a well-thought of and intimate/exclusive event where they met with the product endorsers and brand managers. The science behind the products, endorser insights, and product samples were at their disposal.
Awareness and buzz created on the platform of: Blogs!
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