Cineleisure's Next Online Sensation
Campaign Objective:
To create a strong presence and "hip" buzz online by having a social media contest with youthful participants and establish influential "faces" for the mall.
Campaign Details (What did we do?):
The idea is to create a Social Media contest to attract youths and young adults to embark on a once-in-a-lifetime opportunity to become famous. A microsite was created as a the main platform of engagement. Using various media, we generated a lot of buzz online and most importantly drove sign ups by Cathay Cineleisure Orchard's target audience! From there, 20 groups/ individuals were shortlisted to participate in 3 special challenges.
The purpose of the contest is to attract up and coming social media influences to participate in the contest and potentially become Cathay Cineleisure Orchard's ambassadors. Young people were highly encouraged for this contest.
Nuffnang placed display banners through two phases of the campaign. Phase 1 was driving people to the microsite to garner signups for the contest. In phase 2, it drove people to the website to generate votes for the shortlisted participants. 3 influential bloggers of different blog channels were engaged to be the star judges for this campaign. There was a Lifestyle, Food and Fashion challenge to be fulfilled by each contestant. Each challenge was heavily based on a blog post as an entry but also how influential they were on various social media platforms.
The contest was held over a period of 5 weeks with 3 challenges that were communicated through the microsite and also blog posts by the judges. The points were then distributed based on content, influential level and votes.
Churp churp helped create awareness and excitement on various social media platforms such as Twitter and Facebook. There was even several trending hashtags such as #ItsGonnaGetSensational. The main purpose was also split into 2 different phases. Phase 1 was to assist Display Banners is driving traffic for signups and Phase 2 actually encouraged voting through rewards.
A final event was then coordinated at Cathay Cineleisure Orchard to wrap up the campaign and announce the winners.
Overall, the campaign was a huge success with a whole new campaign for Cathay Cineleisure Orchard to build on annually. With an interactive microsite and vast exposure through media, the campaign was able to draw lots of support and develop a strong presence for Cathay Cineleisure Orchard online. It was a new frontier for Nom Nom Media and Cathay Cineleisure Orchard together but we managed to come out on top and paved the way for future campaigns!
Campaign Microsite: http://sg/cineleisure-next-online-sensation/
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and more!
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Moxdeals Campaign
Campaign Objective:
The main objective is to create awareness and encourage sales for Moxdeals. The key campaign message was to distinguish themselves from other group buying websites because of the different payment modes they can provide.
Campaign Details (What did we do?):
Nuffnang placed Display Banners on blogs targeting at the audience of 18-35 to promote awareness and engaged 1 influential blogger to share her experience with Moxdeals. To reach out to a larger audience, we engaged Nuffnang's community bloggers for a yatch event at Sentosa together with the selected influential blogger, which left their readers in awe of what they can expect from the upcoming deals.
Churp Churp brought the awareness up onto a higher level by reaching out to Moxdeal's target audience on the platforms of Twitter and Facebook. Traffic was driven to Moxdeals' Facebook page and the official website for interested individuals to learn more about the upcoming deals and what they can expect by reading the reviews done. Leveraging on one of Churp Churp's Alpha influencer, we manage to create even more excitement by having the influencer tweet about the upcoming deals.
Awareness and buzz created on the platform of: Blogs and Twitter!
Poetree Mother's Day Campaign
Campaign Objective:
Poetree is a relatively new start up which offers authentic French facial and bodywash products that is unique to them in Singapore. The objectives for this campaign was to create awareness for Poetree's range of products which coincides with its current promotions for Mother's Day and to drive traffic on to Poetree's Facebook fan page.
Campaign Details (What did we do?):
We customised a campaign which reached out to Poetree's target consumers on the Blogosphere and also Facebook. Not only was awareness achieved, the target audience was engaged to find out more and even participated in Poetree's mini contest to win exclusive Mother's Day gift packages!
Nuffnang placed display banners on primarily female blogs to promote awareness and engaged 1 influential blogger who is half French and relevant to Poetree to introduce their product during this Mother's Day period. She even did a tutorial video to educate her readers on the usage of the products! To engage readers further, Poetree did a Mother's Day special set giveaway, which attracted a lot of attention and comments on the blog post!
Churp Churp helped create awareness and excitement on Facebook by doing a shoutout to users of Poetree's Mother's Day dedication contest. This drove traffic to the Facebook page to learn more about their current promotions and a call for action to participate in the contest!
Awareness and buzz created on the platform of: Blogs and Facebook!
Poetree, products from Provence video (done by sponsored post blogger)
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