Liese Aerosol Sprays Range
Campaign Objective:
Liese recently launched their new aerosol sprays aimed to introduce the product through a vlog and further share it through Social Share. Instead of focusing on the ingredients and pros of the product in a straightforward manner, they have taken the approach of proving the strength of the product through a video and incorporated usage methods to entice consumers.
Campaign Details (What did we do?):
The idea was to engage an influential blogger to showcase the use of the hairspray and put it to test. This is all done in a blogpost where she shared simple tutorials on how to achieve various hairstyles and making sure the hairdo stays throughout the day with the hairspray. In addition, a short video was done to show how to use the product and prove the staying power of the hairspray.
The message was further spread on other platforms through Churp Churp's Social Share and Influencer Seeding. During the campaign period, traffic was led to the Liese SG Facebook page for interested females to find out more. Just from the one blogpost, more than 1000 clicks were recorded (and is still increasing until today)!
Genuine interests from potential consumers were aroused through the campaign and the blogpost and video received numerous positive comments on product!
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and more!
Emoda Webstore
Campaign Objective:
EMODA is a very popular brand which is based in Japan. Recently, they have launched their online shopping site which accepts overseas orders and ships internationally. Hence, they would like to create awareness for their online shopping site across various social media platforms to encourage engagement. Their primary focus is that international shipping is now available and secondary focus is their overall branding.
Campaign Details (What did we do?):
Nuffnang created awareness for the brand and also redirected their target audiences to their shopping site to find out more about the brand and its international shipping via ad placements on fashion/lifestyle related blogs. On top of that, Churp Churp launched Scheduled Tweets to highlight EMODA's international shopping site and at the same time allow their followers to know that they can accumulate points when they place an order with EMODA. These accumulated points can be used to redeem stuff (e.g. free shipping).
Nuffnang engaged an influential blogger who will be 'representing Singapore' to fly down to Toyko for their fashion event. There are other fashion bloggers (e.g. cheeserland from Malaysia) who will be attending the event as well. The event is revolved around a fashion show showcasing Emoda's fashion collection together with engaging activities for the attending bloggers. Bloggers will write about their experiences at the event and also mention about EMODA, the brand and its shopping site.
The media campaign itself had done really well in terms of delivering the results based on the achieved click through ratio which went well above the industry's standards.
Other than Singapore, Emoda is also looking at engaging our services in other region such as The Philippines, Malaysia and Thailand as well.
Awareness and buzz created on the platform of: Blogs and Twitter!
OCBC Pay Any Card
Campaign Objective:
OCBC recently launched its service to allow paying of bills through online banking. Their primary objective is to create awareness across blogs to promote this platform of bill paying. Other than this, they also used this opportunity to introduce their OCBC FRANK Card targeted at youths.
Campaign Details (What did we do?):
Nuffnang placed ad banners across blogs targeted at various channels such as fashion, beauty and lifestyle, reaching out to bill paying young adults and youths with the possibility of using an online bill paying platform.
Nuffnang also engaged one influential bloggers for OCBC to allow the blogger to sign up for an OCBC account/Frank Card and to educate her on how the bill payment platform works. The blogger then did a sponsored post to further educate her large blog following on how this platform will be beneficial for bill payers.
To encourage engagement, OCBC kindly sponsored 3 $50 H&M vouchers to be given away through a contest created in the sponsored post. To stand a chance to win the H&M vouchers, her blog readers will have to tweet: "Read what the new & enhanced OCBC Online Banking can do! http://beatricetan @beatricesays @frankbyocbc __(RT & Win)"
The contest ran for a week and by the end of it, more than 100 tweets surfaced, garnering even more exposure and earned media for OCBC.
__Awareness and buzz created on the platform of: Blogs!
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