Dove Hair Fall Rescue Range
Campaign Objective:
Dove is driving awareness for their new products under the Hair Fall Rescue range. Their approach for this campaign is to bring across the message that Dove Hair Fall Rescue range is not only treating hair breakages which many other hair products in the market can now tackle, they are also solving the problem from the tip to the root. Securing the user's hair from the root makes it healthier and not prone to hair fall.
Campaign Details (What did we do?):
On behalf of the brand, Nuffnang engaged six influential beauty/lifestyle bloggers to review the products on their blogs. In addition, they also did a video to show the before and after effect of using the product after two weeks. This helped create awareness and draw attention to the products which was one of the key strategies to drive sales to this product range. Brand messages and awareness were spread on Twitter through social media influencers under Churp Churp.
The campaign had received much attention from the bloggers and their readers which generated comments through their blogs and twitter! The videos also had a good number of views from public. The two week trial process added a touch of authenticity to the viewers.
The bloggers' videos were also put up here as part of bloggers' testimonials to encourage the brand's target audience to join in the interactive fun where they were also able to post their own video to share how much they have enjoyed the product.
The huge number of interested individuals are potential followers of the Facebook page which allowed long-term engagement for the brand on their Facebook page even after the campaign ended.
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and more!
100 Plus Outdo The Everyday Challenge
Campaign Objective:
To promote general branding for 100 Plus, the brand came up with an online video submission contest to encourage users to submit a video based on the theme "Out Do The Everyday" basically to share with everybody how they Out Do The Everyday. The main objective of this campaign is for branding and most importantly drive for awareness and encourage users to participate in the contest.
Campaign Details (What did we do?):
Nuffnang engaged two influential lifestyle bloggers to participate in the contest by uploading a video of their everyday routine. This created excitement in the blogosphere and drew attention to the contest, garnering more participants and voters. Social Media Influencers under Churp Churp also helped spread the message to bring forth the campaign onto the twitter platform.
By utilising these different media, large number of traffic was directed to the 100Plus Outdo the Everyday facebook page which allowed a long term engagement for the brand. This campaign created waves of chatter, notifying and engaging social media users throughout on the contest and brand for 100Plus.
Awareness and buzz created on the platform of: Blogs and Twitter!
Slimspa
Campaign Objective:
Slimspa provides a wide range of health beneficial products and the main objective of this campaign is to leverage on social media influencers to be the voice for the brand and its health benefits.
Campaign Details (What did we do?):
Two influential bloggers were engaged to introduce Slimpa's wide range of health beneficial products. To further reach out to Slimspa's target audience, display banners were placed on beauty, lifestyle, food and parenting channels to attract relevant blog readers. Tweets were stream out consistently over a period of 2 weeks to reach out to twitter users on the move!
Media used were angled to construct a branding process and to garner confidence in Slimspa products through the words of influential bloggers. Blog readers were directed from banners, blog post and tweets to learn more of Slimspa products. Awareness achieved in this campaign stands at about 175,000 people reached.
This campaign had left footprints on the blogosphere and twitter world. Audience who do not know of the benefits of Slimspa products and where to get them can now look to bloggers who had tried the product and attest to the quality of Slimspa.
Awareness and buzz created on the platform of: Blogs and Twitter!
Request for full campaign case studies from your designated Account Manager or mail us at [email protected]!
If you are new to us and am ready to embark on THE social media campaign, you may also contact us at [email protected] and we will be glad to give you a free consultation on your social media marketing plans!