Campaign Objective:
Mamonde created this campaign on QQ (China's version of MSN) where QQ users can mix and match fashion items onto a figurine, and have it as their QQ profile picture. Once that is done, users can save the figurine (with branded Mamonde product) and place it as their profile.
Campaign Details (What did we do?):
The campaign was executed via the Churp Churp platform to allow the mass of social media influencers to share the brand/campaign messages on various social media platforms to reach out to the brand's audiences in a interest generated manner. In total, more than 2,000 clicks were driven to their microsite over a short campaign period of 2 weeks.
Awareness and buzz created on the platform of: Weibo and QQ!
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