Campaign Objective:
Zalora is a one stop online retail site for fashion and footwear in Malaysia. Nom Nom Media was engaged to create awareness and drive traffic to Zalora site as well as their Facebook and Twitter page.
Campaign Details (What did we do):
To kickstart the campaign, 3 bloggers were engaged for a write up on Zalora which include a photo shoot session which was done at Zalora warehouse. These bloggers were dressed up in a few outfits chosen by them for the shoot. The blog posts will also include an introduction of the brand and links to the different social media platforms. There were also discount voucher giveaways at the blogs to encourage readers to visit the site.
Nuffnang and Churp Churp were also engaged to push the campaign through different social media platforms. Banner ads were displayed across Nuffnang network to create awareness of the brand. A widespread awareness and chatter was also created through sharing of the campaign messages on Twitter. The 3 bloggers were featured in the ads where social media users can copy their looks at Zalora. With just a click, users can see a breakdown detail of the outfit and make purchase.
With all these different elements used, this campaign achieved a good click through rate and high awareness.
Awareness and buzz created on the platform of: Blogs, Twitter and Facebook