Campaign Objective:
To make Malaysia a happier country – that is the mission of Cadbury. Thus, Cadbury have a "Share the Happiness" contest where people can send in dedications to their loved ones and the winners will have their dedications realised. Nom Nom Media comes in to help drive participation for this contest spread the mission.
Campaign Details (What did we do?):
Banners were displayed throughout Nuffnang blogs to create awareness of the campaign and redirect the traffic to Cadbury's Facebook page. 4 bloggers were engaged to send in dedications to their loved ones and Cadbury helped to make them into reality. Once the dedications were decided, the Cadbury team worked closely with each bloggers from the planning up to the execution to ensure that everything runs smoothly on the day itself. The surprise dedications were recorded and shared on the bloggers' blogs as well as on Cadbury Facebook page. This is to create hype and encourage their readers to join the contest. For Churp Churp portion, the bloggers were engaged to share their videos on their own Facebook page.
The response to this campaign was great. The highest views on YouTube for a video were 34,000. This particular video was shared almost 3,000 times on Facebook and received huge response on Facebook as well as Twitter.
Awareness and buzz created on the platform of: Banners, blogs and Facebook