Campaign Objective:
Nusmetro Group is an established property developer in Malaysia and it is launching a new project, Arte. They will also be setting up their official Facebook page to connect to the online audience more. Nom Nom Media was engaged to create awareness of the new project and manage the Facebook page as well as to drive traffic to the page.
Campaign Details (What did we do?):
To create awareness of the campaign, banner ads were displayed on blog in Nuffnang's network. The traffic was directed to the Facebook page through the banners. In order to engage the online audiences more, a Facebook game was created based on the new project, Arte. Players can invite their Facebook friends to stay in the property. There were prizes like Samsung products and exclusive private party to be won every week for 3 weeks. Apart from the prizes, players will also get a chance to chat with some Malaysian hot models if they managed to gain a certain number of move-ins. The more move-ins they receive, the more models will be unlocked.
4 bloggers were engaged to write about the Facebook application to drive more traffic to the page. The Churp Churp elements used for this campaign are social sharing and alpha seeding. The contest was shared on social media platforms to drive traffic to the Facebook page. Alpha was engaged to share about project Arte instead to create more awareness.
This campaign was a success with more than 500 Facebook likes in 3 weeks and 12,864 users accepted the invites for the app on Facebook. This has increased the awareness of Nusmetro Group online as well as their Arte project.
Awareness and buzz created on the platform of: Banners, Blogs, Twitter and Facebook