Campaign Objective:
ChurpOuts are community events organized by Churp Churp in order to connect with their members (or 'Churpers'). #ChurpOut2012 will be the largest and most exciting one as it will be an all-day street fair where there will be food, music, art, games, cool stuff you can buy and all the proceeds will go to selected NGO partners. The objective of ChurpOut is to bring Churpers together for a good time!
Campaign Details (What did we do?):
In order for the event to cover all the elements mentioned above, 4 specialized areas were set up around the venue, Publika. The areas are #Stage, #Marketplace, #Fun Circuit, and #Inspiration. There were music and performance at the #Stage from many local musicians, performers and DJs. For those who like to shop, #Marketplace is the place to be. Fashion bloggers were invited to set up booths to sell their pre-loved items. People who visited the #Fun Circuit zone will be able to enjoy classic fun-fair games such as the ring toss, high striker, balloon pop and hook-a-duck as well as some other games where they stand a chance to win prizes. #Inspiration zone is where people will be inspired by the talent and passion of some local personalities as well as to learn about the causes by NGOs.
The campaign was kick-started with banners displayed on Nuffnang blogs. This is to create awareness of the campaign. All the traffic was directed to churpout where people can find out all the information on #ChurpOut2012. In order to create more hype, Churp Churp elements were used. The event was shared on social media platforms through social sharing. Alphas were also engaged to spread the words and reach out to more people. An official blog post was published on Churp Churp's blog to create awareness as well. A Facebook event page was also created for people to RSVP to the event where the first 1,000 people who RSVP will get a goody bag each!
There were more than 3,000 people who attended the event. More than 3,500 tweets were recorded from this event where it got trended on Twitter for 2 days! There were also 1,000 photos on the event posted in Instagram and 300 blog posts published. The campaign objective was achieved – everyone did have a great time!
Awareness and buzz created on the platform of: Banners, blogs, Twitter and Facebook