Campaign Objective:
GUESS has launched their latest handbag collection and would like to create awareness on it. Nom Nom Media was engaged to help GUESS to reach out to the online audiences and broaden the awareness.
Campaign Details (What did we do?):
This is a 2-weeks campaign where it was broken down into 2 phases – 1 week per phase. The campaign was launched by Nuffnang bloggers blogging about the different collections of the handbag and also an Instagram contest by GUESS where participants stand a chance to win a bag from GUESS's latest collections. These bloggers also did an update on their social media platforms to drive their followers to participate in the contest.Churp Churp was also engaged to share out the contest by its community. This is to create more awareness of the contest on social media platforms.
For the Instagram contest, simple mechanics were used to drive more participation. The contest was opened for Churp Churp community only. All they need to do was to post a photo on their Instagram account according to the theme of the week and tag the relevant brands as well as hashtag in their captions. There were 5 GUESS bags to be won every week. The contest was also promoted by Churp Churp on different platforms to create awareness to its community.
The contest received a good response and there were also additional updates from winners on their Instagram accounts which create more awareness for the brand. The blog posts also received many positive comments on the bags!
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook, Instagram and Email
Nom Nom Media has 7 offices around the Asia Pacific region! Should you require any campaigns tailored regionally, feel free to contact us at [email protected] or approach your designated Account Manager!