Campaign Objective:
Krushers is a new drink introduced by KFC. It is an ice-blended drink with different flavours which is perfect for Malaysia weather! Thus, KFC wants to create awareness and buzz on their new drinks as people have always associate them with fried chicken only.
Campaign Details (What did we do?):
Instead of using banner ads and blogs, KFC decided to only use social media platforms to push this campaign. So for this campaign, only Churp Churp elements were used. 7 Alphas, who are a group of good friends, were engaged to push the drink. The campaign was launched with 1 Alpha posted about the drink then another Alpha posted on her page to asked about the drink. Other Alphas will then comment, reply and posted on their pages about the Krushers. These Alphas will continue to interact with each other on their social media platforms to create more awareness and buzz. Apart from Alphas engagement, this campaign was also shared on social media platforms by Churp Churp community. There were 3 phases for social sharing where it will create awareness in the first phase and buzz in the second and third phases.
This campaign achieved a good CTR and high awareness where it has a high potential reach through the Alphas and Churp Churp communities.
Awareness and buzz created on the platform of: Twitter, Facebook and Instagram
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