Campaign Objective:
KIA is launching a new car model and wants to create awareness for it. Instead of the usual press release of the new model before the launch, KIA runs a "What is Project C?" campaign where the public can guess what the project is and stand a chance to win prizes. Nom Nom Media will help to create awareness and buzz for this campaign.
Campaign Details (What did we do?):
For Nuffnang portion, bloggers were engaged for blogbuster videos. These bloggers shot a 10seconds video where they each have their own interpretation of Project C. The videos were put up as banner ads in their own blogs. 4 top bloggers were also engaged to do the blogbuster videos. Apart from blogbuster, banner ads were displayed across Nuffnang network to create awareness of this campaign. As for Churp Churp portion, 4 Alphas were engaged to update their social media platforms on Project C to create awareness. Churp Churp community also shared the campaign on their social media platforms to create more buzz for the campaign.
Awareness and buzz created on the platform of: Blogs, Twitter, Facebook and Instagram
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