Astro celebrated Malaysia's 56th Independence Day with #UrMalaysianIsShowing and #GoBeyond campaign where it celebrates the unique culture of Malaysians as well as to spread positivity amongst Malaysians.
In order to get Malaysians to be more involved, Astro has organised an event with Churp Churp and Nuffnang team. This event was held at Mid Valley Megamall on the 24th August 2013. A series of activities has been planned for bloggers and Churpers to participate in the event.
The event was launched by Astro's COO, Mr Henry Tan, where he also unveiled 'The Positive Engine'. This positive engine will be powered by the positive messages that Malaysians tweeted.
In conjunction with this campaign, Astro produced a song and music video with the title – "Excuse Me Sir, Your Malaysian is Showing" which was also shown at the event together with a live performance.
After the launch, bloggers and Churpers were then separated into groups of 4. Each group will have to complete a series of tasks that consist of positive acts and Merdeka spirit. The group that can complete them in the shortest time will win themselves prizes from Astro.
The event ended with winners' announcement and prize presentation for the winning teams.
During the event, Churper did live updates on their social media accounts such as Twitter, Facebook and Instagram to create buzz and awareness of the campaign. Bloggers updated their blogs with a recap of the event on their blogs with the relevant links and information to create more awareness for the campaign.
