Nuffnang recently launched Nuffnang Insights, a comprehensive directory of top bloggers in Malaysia, Singapore and Thailand.
The project, a joint collaboration between Nuffnang and Group M, aims to assist clients in the process of blogger selection for campaigns. According to Joni Leimala, Chief Strategy Officer at Group M, the goal of the service is to empower clients with the correct information to make informed decisions about which blogger best suits a particular brand.
This directory will be the one-stop centre for clients to access information on the region's top bloggers, such as blogger profiles, blog statistics, category, target audience, past engagements and most importantly, traffic statistics. They can view profiles of different bloggers and choose the one that is most suitable for their brand, in order to reach out to their targeted market more effectively.
For the first month of its launch, Group M will have exclusive access to the directory, and Insights will be made available to other agencies starting in November.
Source: http://marketing-interactive/nuffnang-introduces-insights/