Levi's recently launched the new Revel jeans collection, specially crafted with liquid shaping technology to shape your jeans according to your best assets.
Levi's engaged 4 bloggers under Nuffnang to promote the launch of this new collection, where the bloggers modelled the jeans in a video shoot demonstrating the comfort factor of the jeans, and also called for their readers to join them at Levi's road shows. These videos were then updated on the respective bloggers' social media accounts and blogs.
Other videos: Chuckei and RedMummy
Apart from the videos, their blogs were also updated with more information regarding the jeans and the cutting-edge technology that went into making the jeans, as well as links to the official website. At one of the Levi's road shows promoting the new collection, the bloggers were present to meet & greet their readers, and mingle with them. The highlight of the road show was the 360 o photobooth, where members of the public could take 360o shots of themselves wearing the Revel jeans, so they would be able to see how they looked from every angle.
Currently, there is also a contest running on Levi's website as part of the Revel launch, where participants stand the chance to win trips to Japan, Seoul or Bali.
