Liese Aerosol Sprays Range Campaign Objective: Liese recently launched their new aerosol sprays aimed to introduce the product through a vlog and further share it through Social Share. Instead of focusing on the ingredients and pros of the product in a straightforward manner, they have taken the approach of proving the strength of the product […]
Category// Banking / Beauty / Case Study / fashion / Singapore / Read More
Campaign Objective: Ocean Park newly launched Old Hong Kong for bringing back the 50s-70s local culture. The theme is targeted for all ages by leveraging on influential bloggers to generate buzz and maximize advertising effectiveness. Campaign Details (What did we do?): Nuffnang arranged 6 influential bloggers to visit Old Hong Kong in Ocean Park before the […]
Category// Case Study / Entertainment / Hong Kong / Read More
Cineleisure’s Next Online Sensation Campaign Objective: To create a strong presence and "hip" buzz online by having a social media contest with youthful participants and establish influential "faces" for the mall. Campaign Details (What did we do?): The idea is to create a Social Media contest to attract youths and young adults to embark on […]
Category// Beauty / Case Study / Entertainment / Online / Singapore / Read More
Campaign Objective: Big W is one of the largest discount retail chain in Australia. They sell everything from clothes, snacks, toys, cooking appliances and outdoor equipment. The main objective of this campaign was to create awareness of the quality, yet affordable everyday clothing available for children at Big W. Campaign Details (What did we do?): […]
Category// Australia / Case Study / fashion / Read More
Brands InnerShine Campaign Objective: BRANDS is pushing for awareness for their new product under the InnerShine range: The InnerShine Berry Essence with Grapeseed Extract! This was done through the angle of highlighting the benefits of consuming health related drinks or supplements for beauty! Campaign Details (What did we do?): On behalf of the brand, Nuffnang engaged three […]
Category// Banking / Case Study / Education / Health / Singapore / Read More