Astro celebrated Malaysia's 56th Independence Day with #UrMalaysianIsShowing and #GoBeyond campaign where it celebrates the unique culture of Malaysians as well as to spread positivity amongst Malaysians. In order to get Malaysians to be more involved, Astro has organised an event with Churp Churp and Nuffnang team. This event was held at Mid Valley Megamall […]
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Campaign Objective: Astro launched a new service, Astro On-The-Go, where subscribers can now watch Astro wherever they are without having to miss an episode of their favourite drama. So Astro wants to create awareness and spread the words on this new service. Campaign Details (What did we do?): The campaign was kick-started by placing banner […]
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Campaign Objective: Ocean Park newly launched Old Hong Kong for bringing back the 50s-70s local culture. The theme is targeted for all ages by leveraging on influential bloggers to generate buzz and maximize advertising effectiveness. Campaign Details (What did we do?): Nuffnang arranged 6 influential bloggers to visit Old Hong Kong in Ocean Park before the […]
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Cineleisure’s Next Online Sensation Campaign Objective: To create a strong presence and "hip" buzz online by having a social media contest with youthful participants and establish influential "faces" for the mall. Campaign Details (What did we do?): The idea is to create a Social Media contest to attract youths and young adults to embark on […]
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