Campaign Objective: Samsung is launching a limited edition Samsung Galaxy Y Hello Kitty smart phone. The objective for this campaign is to create awareness for the phone. Campaign Details (What did we do?): This phone was targeted to girls and their best friend due to the design and chat application that comes with the phone. […]
Category// Case Study / Electronics / Malaysia / Read More
Campaign Objective: Astro launched a new service, Astro On-The-Go, where subscribers can now watch Astro wherever they are without having to miss an episode of their favourite drama. So Astro wants to create awareness and spread the words on this new service. Campaign Details (What did we do?): The campaign was kick-started by placing banner […]
Category// Case Study / Entertainment / Malaysia / Read More
Campaign Objective: Olay is promoting their new product – Olay Regenerist and is having a "Money Back Guarantee" claim where consumers can have their money back if the product didn't work. They want to create awareness and hype on the new product. Campaign Details (What did we do?): For Nuffnang portion, 4 bloggers were engaged to write […]
Category// Beauty / Case Study / Malaysia / Read More
Blogger Age: 28 Target Audience brackets: 18 – 35 years old Bobostephanie is a popular fashion forward blogger who constantly update about her current fashion favourites and events with her other blogger friends. She got married recently and and is currently staying in their own place with her husband. She also enjoy splurging on the finer […]
Category// Influencer of the Month / Malaysia / Read More
Campaign Objective: Kia is a well-known car brand in Malaysia and they are going to launch a new Kia Rio. The main objective of this campaign is to create awareness and buzz of the launch through social media platforms. Campaign Details (What did we do?): Before the official launch of the car, 3 bloggers were […]
Category// Automotive / Case Study / Malaysia / Read More